Magiclean Hygiene Plus+ is a 25-second product campaign introducing an all-in-one floor cleaner with Triple Hygiene Action. The film highlights its antibacterial protection, enhanced cleaning power and comfortable after-clean feel, positioning the product as a comprehensive solution for a cleaner and more hygienic home.

My approach focused on transforming the product’s functional benefits into clear and engaging visual moments. Using realistic 3D models and environments, I designed each sequence to demonstrate the product’s effectiveness at both a microscopic and everyday level.

Dynamic camera movements, material animation and concise typographic callouts were used to communicate multiple product benefits within the short runtime. A clean, polished visual language reinforced the ideas of freshness, hygiene and advanced cleaning technology while keeping the product at the center of the film.