Dr. William Tan is a paralympian neurosurgeon who’s defied the odds his whole life confronts a healthcare system addicted to crisis response – and champions “Preventive Care” to help people bet on prevention before it’s too late. 

The motion graphics were designed to translate complex ideas around healthcare and prevention into a clear, accessible visual narrative. I combined kinetic typography, graphic imagery and purposeful transitions to reinforce key moments in Dr. William Tan’s story. The visual rhythm moves between tension and optimism, reflecting the limitations of reactive healthcare before shifting towards the possibilities of prevention and greater agency over one’s health.